It’s easy to use, it manages our content in a way we never could on our own, and it also presents a nice front and themes. We like its ability to optimize our sites for search engines with little to no effort. But, just because a few plug-ins can handle most of the load, does not mean we’re taking the most steps possible to fully maximize our Google-spotting potential. In fact, WordPress’ functionality in terms of SEO has only been scratched, if you still rely on the All In One SEO pack.